ELLE 18 What Your Lip Balm Says About You PRESS NOTE

What your lip balm says about you’!

They say lips don’t lie!  Whether you pick a rebellious red or simply wear a juicy pink to college every day, your choice of a lip balm speaks volumes about you.

Check out these fun facts on your personality type based on the colour you pick from the Elle 18 juicy lip balm range!

Juicy Red

If red is your ‘go to’ colour, then you are a style diva with no inhibitions who loves to experiment. You are bold and full of energy and exude a sensual aura no matter where you go!  You are confident enough to get the attention you deserve and carry off the craziest fashion statements with a raw attitude!

Juicy Pink / Juicy Peach

There isn’t a girl in the world who doesn’t have a shade of pink in her closet! Well if you are one who is partial to this colour then you personify the girl next door all the way. Being sweet and girlie are the personality traits that are most associated with pink and shades of pink.  Young, refreshing and full of love, you radiate a natural sense of beauty and sensuality.

Juicy Beige

Those who love to wear a nude look are not likely to have any pretensions. You love everything which is simple and down to earth. At the same time, you are also confident about your looks. You are easy going, cool and calm.

Juicy Mauve/ Juicy Berry

If you pick darker shades like mauve or plum it means you don’t like playing safe. You are adventurous and follow careers and paths which are off beat. You like to stand out and challenge yourself all the time.

The fashionable new range by Elle 18 comprises of a Glow Foundation, Glow Compact, Colour pop liners and a Juicy Lip balm that gives teen divas the power to shed their inhibitions and look their gorgeous best.

PRESS RELEASE: ELLE 18 ANNOUNCES THE STYLISH NEW RANGE OF MAKEUP PRODUCTS

Look your best, at all times‎ with Elle 18!

  Elle 18 announces the stylish new range of make-up products

Mumbai, 23^rd September 2013: Be dramatic and cool. Stand out and get noticed with Elle 18’s all new make-up range. For the first time ever, this iconic youth brand launches an entire range from glamorous lip balms, eyeliners to face-make up, making it the perfect pick for trend setters around the country.  Elle 18’s new range is sure to be ‘the go to’ beauty mantra for all young fashionistas.

The fashionable new range comprises of a Glow Foundation, Glow Compact, Colour pop liners and a Juicy Lip balm that gives young divas the power to shed their inhibitions and look their gorgeous best.

Now make every day at college memorable by heightening the drama quotient in your beauty regime with juicy lips, flawless glowing face and a pop of color on the eyes only with Elle 18.

The ever stylish youth icon, Anushka Sharma, is the brand ambassador for the brand.

The hot new collection comprises of:-

The Juicy Lip Balm

A lip balm is the quintessential beauty must have for the young woman of today.  The Elle 18 Juicy Balm is a non-sticky balm with Vitamin E, Olive, oil and Jojoba oil to ensure nourishing, soft and smooth lips.  The juicy lip balm is the perfect combination of colour and care to ensure you have lip smacking pouts always.

Price: Rs. 110 (9 ml)

Shades: Pink, Red, Mauve, Berry, Beige and Peach

The Glow Foundation

An every-day silky delicate texture foundation with SPF 8 and fragments of a gentle moisturizer that blends into your  skin to give a bright radiant finish and is available in 4 shades. The glow foundation is your instant beauty fix right before your class presentation, college fest or even a simple party in the evening.

Price: Rs. 150 (30 ml)

Shades: Pearl, Coral, Marble and Shell

The Glow Compact

The Matte Compact is slim and easy to carry and it smoothens and moisturizes the skin at the same time protecting it from pollution. Whether it’s a party you are excited to go to or the college fest you want to be part of, the Glow Compact gives you that extra ‘oomph’ to dazzle everyone with your radiance.

Price: Rs. 150 (9 gm)

Shades: Pearl, Coral, Marble and Shell

The Elle 18 Colour Pop Liner

Four new exciting shades have been added to the Colour Pop range to ensure that you never face a dull day in college. Brighten your eyes with these magnificent tones and wink your way to an A on your next assignment.

Price: Rs. 75 (5 ml)

Shades: Green, Brown, Grey and Blue

Be it a date with the new boy in class or the start of a fresh year; prepare your college kitty with the new Elle 18 product range to ensure you are at your gorgeous best every moment of your life!

Commenting on the launch Arun Srinivas, Vice President, Skincare and Makeup at Hindustan Unilever Limited said, “Elle 18 as a brand has constantly re-invented its style and beauty mantra to cater to the changing taste of the Indian youth.  With the launch of this new range, Elle 18 now completes the vanity case every young Indian girl would love to possess.”

Media contacts:

Manali Parmar| manali.parmar@edelman.com |+91 9167994492

Akshatha Hegde | akshatha.hegde@edelman.com | +91 9833234354

Manali.parmar@edelman.com/ Akshatha.Hegde@edelman.com

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