Showing posts with label PRESS RELEASE. Show all posts
Showing posts with label PRESS RELEASE. Show all posts

Thursday, November 28, 2013

ELLE 18 What Your Lip Balm Says About You PRESS NOTE

What your lip balm says about you’!
They say lips don’t lie!  Whether you pick a rebellious red or simply wear a juicy pink to college every day, your choice of a lip balm speaks volumes about you.
Check out these fun facts on your personality type based on the colour you pick from the Elle 18 juicy lip balm range!

elle 18 juicy lip balm

Juicy Red
If red is your ‘go to’ colour, then you are a style diva with no inhibitions who loves to experiment. You are bold and full of energy and exude a sensual aura no matter where you go!  You are confident enough to get the attention you deserve and carry off the craziest fashion statements with a raw attitude!

Juicy Pink / Juicy Peach
There isn’t a girl in the world who doesn’t have a shade of pink in her closet! Well if you are one who is partial to this colour then you personify the girl next door all the way. Being sweet and girlie are the personality traits that are most associated with pink and shades of pink.  Young, refreshing and full of love, you radiate a natural sense of beauty and sensuality.

Juicy Beige
Those who love to wear a nude look are not likely to have any pretensions. You love everything which is simple and down to earth. At the same time, you are also confident about your looks. You are easy going, cool and calm.

Juicy Mauve/ Juicy Berry
If you pick darker shades like mauve or plum it means you don’t like playing safe. You are adventurous and follow careers and paths which are off beat. You like to stand out and challenge yourself all the time.

The fashionable new range by Elle 18 comprises of a Glow Foundation, Glow Compact, Colour pop liners and a Juicy Lip balm that gives teen divas the power to shed their inhibitions and look their gorgeous best.
elle 18 lip balm

Thursday, November 14, 2013

PRESS RELEASE : RUDRAKSH SHOWCASES LIMITED EDITION COLLECTION FOR MEN

Rudraksh showcases Limited Edition collection by veteran designers as part of their men's week
Pune- 13th November'13- Rudraksh-  hosts men's week and showcases collection of veteran designers like Rajesh Pratap Singh, Abraham and Thakore, Akaaro, Quirkbox, and Krishna Mehta- who do exclusive men's wear. The collection would be showcased from  15th November for a week  at their newly opened  pop up store at Koregaon Park- next to Westin.
The collections by these designers have been created for Pune market keeping the aesthetic design sensibility. It would comprise clean cuts, perfect fits and structured silhouettes. The designers have taken inspiration from their Indian roots to craft artisanal garments that stand apart due to their faultlessly clean lines and careful detailing.   Subtle hues and use of whites can also be seen in this collection.   

These collections would be on preview at Rudraksh from November 15th for a week where the store would be showcasing the finest merchandise and accessories. Clients also have a reason to celebrate as Rudraksh would also be taking custom orders during this week.



About Rudraksh:
The first multi designer store in Pune, Rudraksh has successfully bridged the gap in the Pune market that existed for quality designer wear labels. Rudraksh was inaugurated on September 7, 2008 at the hands of the very stylish & successful actress Karishma Kapoor. 
The store has brought to its clientele an array of collections of over 180 talented and well known designers from across India.
COLLECTION DETAILS:

Abraham& Thakore  -
 When the fashion world talks of minimalist geniuses, the names that occur to us almost instantly without a deliberate ponder, are those of Abraham and Thakore. Delving into the men’s world, we found their love for clean cuts, perfect fits and structured silhouettes.  The subtle hues and the pleasantly overwhelming white create a harmony that ensures that these shirts and kurtas catch your eye. 

Akaaro  - Gaurav Jai Gupta of Akaaro has an interesting blend of cotton silks in his menswear line. Marked by a generic concept of colour and material, Akaaro is intent on producing woven classics.

Krishna Mehta  -Krishna Mehta is no ordinary designer. She may well be, ironically, the first lady of menswear. A passion for the ‘core’ of the garment, the textile, is what led her to designing menswear. Menswear tended to be comparatively minimalistic, sans “loads of work that loses the fabric”, and therefore remains faithful to the textile. The first garment that she made was the kurta. Khadi, Batik, Jamdani, Bandhej, Leheriya etc. were the fabrics she initially used.

Quirkbox  - The greatest ideas known to mankind are born as unrealistic thoughts and sheer chaos. Quirk Box, the brainchild of two award winning, overworked, neurotic designers with excessive levels of creative insanity, is a roller coaster ride over a colourful rainbow full of pop, kitschy, loud, yummy, tangy products with a load of attitude and spunk. Fun mens wear with a twist ; Shirts, jackets and shorts.

Rajesh Pratap Singh  - Rajesh Pratap Singh's unique signature style subtly draws from his Indian roots to craft artisinal garments that stand apart due to their faultlessly clean lines, careful detailing and international silhouettes. His work epitomizes simplicity, yet on closer look reveals his obsessive attention to detail. He is a recipient of several awards in recognition of his design and creativity. He received the Kingfisher Designer of the Year Award both in 2001 and 2005. He also received the Best Menswear Designer award at the Fashion Awards held in 1996. Elle (May 2007), named him "Designer of the Year" after the AW08 India Fashion Week. Rajesh has been names "Designer of the Year" in the first GQ Men of the Year Awards in September 2009. Newsweek June 2009, named Rajesh as one of India's most talented designers.
We will be showcasing atleast a 100 products of Rajesh Pratap Singh – bandhgalas, waistcoats, jackets, jodhpuri pants, footwear and accessories.


Wednesday, September 25, 2013

PRESS RELEASE: ELLE 18 ANNOUNCES THE STYLISH NEW RANGE OF MAKEUP PRODUCTS

Look your best, at all times‎ with Elle 18!
  Elle 18 announces the stylish new range of make-up products

Mumbai, 23rd September 2013: Be dramatic and cool. Stand out and get noticed with Elle 18’s all new make-up range. For the first time ever, this iconic youth brand launches an entire range from glamorous lip balms, eyeliners to face-make up, making it the perfect pick for trend setters around the country.  Elle 18’s new range is sure to be ‘the go to’ beauty mantra for all young fashionistas.


The fashionable new range comprises of a Glow Foundation, Glow Compact, Colour pop liners and a Juicy Lip balm that gives young divas the power to shed their inhibitions and look their gorgeous best.


Now make every day at college memorable by heightening the drama quotient in your beauty regime with juicy lips, flawless glowing face and a pop of color on the eyes only with Elle 18.



The ever stylish youth icon, Anushka Sharma, is the brand ambassador for the brand.

The hot new collection comprises of:-

The Juicy Lip Balm
A lip balm is the quintessential beauty must have for the young woman of today.  The Elle 18 Juicy Balm is a non-sticky balm with Vitamin E, Olive, oil and Jojoba oil to ensure nourishing, soft and smooth lips.  The juicy lip balm is the perfect combination of colour and care to ensure you have lip smacking pouts always.
Price: Rs. 110 (9 ml)
Shades: Pink, Red, Mauve, Berry, Beige and Peach




The Glow Foundation
An every-day silky delicate texture foundation with SPF 8 and fragments of a gentle moisturizer that blends into your  skin to give a bright radiant finish and is available in 4 shades. The glow foundation is your instant beauty fix right before your class presentation, college fest or even a simple party in the evening.
Price: Rs. 150 (30 ml)
Shades: Pearl, Coral, Marble and Shell



The Glow Compact
The Matte Compact is slim and easy to carry and it smoothens and moisturizes the skin at the same time protecting it from pollution. Whether it’s a party you are excited to go to or the college fest you want to be part of, the Glow Compact gives you that extra ‘oomph’ to dazzle everyone with your radiance.
Price: Rs. 150 (9 gm)
Shades: Pearl, Coral, Marble and Shell



The Elle 18 Colour Pop Liner
Four new exciting shades have been added to the Colour Pop range to ensure that you never face a dull day in college. Brighten your eyes with these magnificent tones and wink your way to an A on your next assignment.
Price: Rs. 75 (5 ml)
Shades: Green, Brown, Grey and Blue


Be it a date with the new boy in class or the start of a fresh year; prepare your college kitty with the new Elle 18 product range to ensure you are at your gorgeous best every moment of your life!

Commenting on the launch Arun Srinivas, Vice President, Skincare and Makeup at Hindustan Unilever Limited said, “Elle 18 as a brand has constantly re-invented its style and beauty mantra to cater to the changing taste of the Indian youth.  With the launch of this new range, Elle 18 now completes the vanity case every young Indian girl would love to possess.”

Media contacts:
Manali Parmar| manali.parmar@edelman.com |+91 9167994492
Akshatha Hegde | akshatha.hegde@edelman.com | +91 9833234354



###

Tuesday, September 17, 2013

PRESS RELEASE : RUDRAKSH HOSTS BRIDAL WEEK

Press Release
Rudraksh hosts Bridal week and showcases collection by leading designers of the country
Pune- 13th September'- Rudraksh- the multi designer store in Pune hosts the bridal week to  help brides find the latest and sassiest of trousseaux wear and for women to find festive and wedding wear. Rudraksh  has curated collections from the stable of labels that it retails. The
The store will showcase collections from Manish Malhotra, Tarun Tahiliani, Priya Awasthy, Nikasha Tawadey,Gaurav Gupta besides many other known and lesser known designers. The collection will be showcased at the Rudraksh store and the fashionistas can choose from the wide variety that is available. On the floor are lehengas, sarees, churidar kurtaas,dresses, gowns,jumpsuits and much more!
Come and enjoy the collection as Rudraksh presents the best in Bridal/Festive wear to its connoisseurs.
About Rudraksh:
The first multi designer store in Pune, Rudraksh has successfully bridged the gap in the Pune market that existed for quality designer wear labels. Rudraksh was inaugurated on September 7, 2008 at the hands of the very stylish & successful actress Karishma Kapoor.  


The store has brought to its clientele an array of collections of over 180 talented and well known designers from across India.
For further information, please contact:
Heena Khanna
Goodword Media Services pvt ltd
09503516096